Why Responsive Web Design: Important For Business Websites


With the increase in the use of responsive website designs on mobile devices and the rise in the popularity of mobile phones.

You’d be doing your company harm if the website is not designed to respond and adjust to mobile and other devices.

One quick method of doing this would be to use responsive website design. It’s quick and easy.

What Is The Difference Between A Mobile Friendly Website And A Responsive Website?

Fundamentally, a mobile-friendly website will look good on mobile devices. But might have problems and be harder to navigate when observed on devices with a higher resolution.

While a responsive website is a website design that allows your website to adjust to the size of any screen it is being viewed on.

So it could be viewed on say, a desktop, phone, or a tablet etc. and users won’t ‘notice any difference’ in your site’s general appearance on their screen.

Responsive Web Design: Provides A Seamless User Experience

This is by far one of the greatest benefits of having a responsive website.

Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet. Whereas desktop viewers might have no difficulty viewing your website, but the same cannot be said for mobile users.

Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need.

This makes it a pain for users to use your site smoothly and seamlessly. So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.

To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design.

The benefits that will accrue to you in the long run, will compensate whatever you’re going to spend on it in the beginning.

Increased Traffic From Mobile Users

Once upon a time business owners used to create two versions of one website.

One for desktop users, and one strictly for mobile users. Many still do this today.

But with ever-growing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice. Nowadays, you can have just one responsive website that is ready for all devices.

Responsive Web Design: Lower Cost And Website Maintenance

Another benefit of using a responsive website is: it offers you a lower website maintenance price as compared to running two versions of one website.

However, it is fairly expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.

Besides, it takes less time to setup. It’s also easier to maintain one responsive website than maintaining two versions of the same site.

It frees up more time for you to dedicate to other main areas of your business. You could also offer personalised location-based offers to drive traffic to your website.

Responsive Web Design Improves Website SEO Results

Responsive websites have a greater probability of ranking high in SERPs.

The ‘user-focused’ experience and high-quality content could increase your stay time.

Thus making users stick around for the long run. Google recommends a responsive website design pattern. Besides, it makes for good user experience and improves your SEO efforts across all platforms.


Having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.

It is also one of Google ranking factors for websites. Therefore, designing a responsive website is not an option anymore but a requirement.

If you have a website, more importantly a business website. Make sure it is responsive and with a better user experience.

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