Ranking a new website or a website with little to zero traffic to rank quickly on Google might seem like a nightmare for most business owners.
A decade ago ranking sites weren’t competitive as it is today.
In fact, fighting for the first spot on Google or other search engines was not as popular as much.
So many strategies have been created by agencies and SEO experts.
If your website is new or wasn’t SEO optimized properly and you want to compete with business websites that are well established and try to compete on top keywords.
Here are 8 Strategies To Help Your New Website Rank Quickly.
Google algorithm is always changing and updates like rankbrain, made ranking on google using old tactics much harder.
Especially if you want to compete with established businesses for difficult keywords.
Launching a website is not the end anymore.
If you are serious about your business website, then SEO is what you need.
Do a website SEO audit.
Before you jump into SEO and make changes or implement SEO best practices to your new website or redesign.
SEO audit is the first and most important step into a successful SEO strategy and results-focused improvements.
With the SEO audit, you will be able to identify which of the below metrics are working and can be improved.
Or if you don’t have any online analysis.
Based on the competition audit you can use the information that best suits your business to come up with an SEO strategy for your new website by identifying the following:
- Which keywords the website is ranking for (position, volume, difficulty).
- The number of keywords you ranking for.
- Are you targeting the right people (your ideal customers/clients)?
- Who’s your competition (if you target a specific location, see who’s your local rival).
- The quality and number of backlinks (backlinks drive authority online for businesses).
- Website health score (fix all technical SEO issues).
Once you gathered all the information from the audit.
You will start having a clear direction about where you want your website to go and what to achieve.
Remember results won’t be instant.
SEO is a long term strategy. Understanding how to rank a website fast, you have to plant your seeds online and how fast the growth process begins, depends on many factors.
Sometimes you can publish a new targeted page and start seeing it rank on page #1 of google within a day or two.
And you can also publish the same new page and it will take months before ranking in the top #5 of Google searches.
So if you want to rank higher in Google in 2022 these are the steps to follow.
Start Improving Your On-Page SEO.
On-page SEO or on-site SEO is when you Optimize your website pages so that they can start ranking for the keywords you want and bring in new traffic.
This is the simplest and quickest way to start ranking your site higher.
Making changes on-page will get you up and running without worrying about backlinks, depending on how hard is the competition.
On-Page SEO Checklist.
- Update page titles, meta descriptions, page URLs.
- Include keywords in your URLs.
- Include keywords throughout your page.
- Avoid keyword stuffing.
- Include visuals to your content.
- Add ALT tags to all images.
- Use interlinks.
- Add external links.
If you have been searching for an on-page SEO solution for a quick fix, follow this checklist.
Update Page Titles, Meta Descriptions, and Page URLs.
Review your current web pages, and check if there’s anything that needs updating.
Go through your web pages and check if there are keywords in the right places and make sure there is no keyword stuffing to avoid penalties.
Your page title, meta description, and page URL all need to highlight the focus topic for that specific page.
Page Titles.
Only use one H1 per page and include your keyword at the beginning of your title tag if possible.
Your subheadings should be H2 and H3. Keeping the page structured and organized.
Page Content Length.
Create longer content for your page to rank higher. According to Backlinko’s analysis of Google, key ranking factors show that longer content ranks higher on google.
There are factors that also go into why longer pages rank higher.
- Longer content gets more links.
- More links show how authoritative your page is and google ranks you higher.
Not all pages need to be super long to rank high for popular keywords. Be strategical about how you use your content.
Meta Descriptions.
Look at your page’s meta descriptions.
Do they include your keyword, and are they persuasive enough to get people to click your links.
Make sure to use the recommended length for page meta descriptions which is 155-160 characters to avoid cutting your descriptions on desktop and mobile search displays.
Page URLs.
Including your keyword in your URLs is important for SEO and google. This makes it easy for search engines to quickly find your pages and understand what it is about.
Building a website is not only about the users but also about Google and other search engines.
Think of it this way, URLS are for search engines. As much as we think websites are for our customers.
With SEO you have to remember to optimize for search engines and for the user.
Properly Include Your Keywords Throughout Your Page.
Start including your keywords into your content without stuffing it and being annoyingly repetitive.
For example: if your business is selling cheeseburgers in a town known as a sleepy town.
Your keyword will be “best cheeseburgers in sleepy town”. However, such popular keywords can be very competitive.
That’s where keyword research takes place. Because it’s a waste of time to include keywords that no one is searching for. And if you are new, trying to go after popular keywords and expect to rank your content quicker then try using keywords that are not targetted by many businesses.
As a business, you don’t have time to waste on keywords that won’t bring you new traffic and customers.
Images Optimization.
A lot of business websites make the mistake of uploading images with their default names e.g “image-1918-xo-133”. This is completely wrong. Understanding the importance of image optimization for your website and how to do it is crucial.
Re-upload all your pictures with the correct naming and include the page keyword. For example, Image Name – “Cheeseburger-secret-source”.
Also critical for technical SEO is to compress all images that are uploaded to the website.
The smaller the image size the better, try keeping it around 150kb maximum.
The Image Checklist.
- Image has a descriptive name with alt text?
- Image URL is readable and includes keyword?
- Is the image size optimized for all displays?
Avoid Keyword Stuffing.
Keyword stuffing is when you include more of your keywords in your content to try to fool search engines.
This will make your content terrible to read for users and worst part penalized by google.
This is the biggest mistake new website builders and SEO content writers do to force their content to rank higher.
Use Visual Content on Your Pages.
Text is important for google search. However, there are other types of content just as important. Images, and video, this content can boost your organic ranking and take competitors’ positions.
Incorporating video content into your web pages and blogs/articles will give you that added advantage over your competitors.
When adding a video or image always remember to add a descriptive file and alt tag for better search results.
All Content Needs To Be Optimized
As mentioned above make sure all the content is optimized. Search engines give you a lot of opportunities to appear during searches.
The more targeted your website content is the better your chances.
Add Internal Links
A website is like a city. You need to build the structure of the city and make it simple to navigate within the streets.
People need to know where they are and where they want to go and how to get there.
Build pages that are focused on a single topic and then create clutter pages to link to that main page.
Create a simple to use navigation from your home page or landing pages.
The average website has internal links: Home, services, about, and contact. Building more internal links is also important.
Include External Links
Link your site to credible websites.
Surround yourself with the best to be the best. All this is for google to know that your pages are credible and trustworthy.
Optimize Your Website For Conversions
Gone are the days when SEO was only about ranking number #1 on Google searches.
If you are not optimizing your website for conversions to increase the number of leads you get and increase the number of customers you attract, you are doing it wrong and wasting money on things you shouldn’t.
Every page on your website presents a conversion opportunity. You should include a strong Call To Action (CTA), not all calls to action are meant to work the same.
Understand your sales funnel, and know which conversions to use at what stage of the user/visitor.
SEO works towards your business goals not only your website rankings.
Conclusion
Once you optimized your website completely and fixed all technical SEO and On-Page SEO errors, you will start seeing changes in your monthly analysis.
Also, remember: SEO is not a once-off thing, you don’t do it once and forget about it. You should continually improve it based on your results and goals.
The ranking should not be your only SEO plan and effort. Subsequently, if you were paying someone to handle your SEO and your only goal was ranking then you should be worried.
Tell us how did you manage to rank your new website faster.
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